real stories with real impact

The internet is full of real moments. The hard bit is finding the right ones.

FFFOUND helps agencies, brands and production teams source authentic UGC, social video, real people and real stories for advertising campaigns, branded content, pitch films and treatments. We look for the moments that feel human rather than staged, specific rather than generic, and useful rather than just vaguely “internetty”. 

made in
the uk

(BEHIND THE MAC)

FFFOUND was tasked with finding existing photography of some of the most significant British creators of 2020 for the campaign, including Dave, Edward Enninful, Maisie Williams, Grayson Perry, Michaela Coel, Anthony Burrill, Feng Chen Wang, and Lev Tanju. The commercial featured simple, black and white FFFOUND images of the creatives in their studios, bedrooms, workshops or, in the case of Coel, the front seat of a Ford Fiesta, all shown working on their Macs. The spot is soundtracked by the song Imagination by Labrinth. 

The film was accompanied by a series of posters and a social campaign which saw images placed on large-format OOH sites and in geo-targeted social in the areas local to where the creatives lived and worked. For example, Glasgow designer Gabriella Marcella saw her illustration dominate Princes Square in the heart of the city, while posters featuring local film-maker Jenn Nkiru lined Rye Lane in Peckham, London. 

Brand: Apple
Campaign: Behind the Mac (Made in the UK)
Agency: TBWA\ Media Arts Lab
Director: N/A
Role: Scouring social media feeds to find needle-in-a-haystack UGC images of British creatives working on their MacBooks.

Large billboard on a city street building displaying an advertisement for Apple products, with images of a man working behind a Mac and the text "Made in Manchester" and "Behind the Mac."
Billboard on city street showing two images with text, one of a man in a red jacket and the other of a person working at a computer with the phrases "Made in Hackney" and "Behind the Mac."
Apple, Made in the UK, Behind the Mac, Advertising Campaign, British Creatives, Image and Footage Research
Billboard on a brick building showing a cartoon sheep and a black-and-white photo of a person working on a computer, with the text 'Made in Bristol' and 'Behind the Mac'.
A busy street scene with a large advertisement billboard above. The billboard features a woman reading a book and the text 'Made in Peckham' and 'Behind the Mac'. Below, there are several storefronts, including a sign for Regent's Park. Pedestrians walk along the street, some blurred due to movement, and bicycles are parked nearby.
Apple, Made in the UK, Behind the Mac, Advertising Campaign, British Creatives, Image and Footage Research

Frequently Asked Questions

  • UGC, social video, real stories, real people, cultural moments, creators, testimonials and documentary-style references.

  • Brands, agencies, production companies, documentary-style campaigns, social campaigns and treatment teams.

  • It brings authenticity, relatability and cultural texture to campaigns.

  • UGC research is the process of finding user-generated content, social video, real stories and authentic moments that can be used or referenced in campaigns, pitches and branded content.

  • Yes. We can research social video, creator content and user-generated material across relevant platforms and communities.

  • We can help identify original sources and support the process of contacting creators or rights holders where usage is required and negotiating a bespoke rate based on your budget.

Back